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A Critical Analysis of Urban Advertising in Montreal
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Date: 
Dimanche, octobre 11, 2009 - 09:00 - 13:00
Erik Chevrier
Advertising in Montreal is evolving very rapidly. It is becoming integrated into almost every facet of our urban environment including our public transit system, street festivals, and visual periphery. Though it is a source of revenue for many public ventures, it also creates many problems. In this presentation I will discuss these problems and provide several solutions. Topics will include: mobile billboards, metro advertising, street festival adverting, and guerrilla advertising.
IntervenantEs: 
Erik Chevrier is completing a masters degree at Concordia University in Interdisciplinary Studies (SIP). His thesis evaluates how we are affected by being immersed in an advertising saturated environment. His courses were concentrated in Psychology and Communications. He has several presentations and publications on topics related to critical advertising discourse. They are listed online at http://www.collectivevision.ca/about-us.html.
Langue: 
Anglais
Salle: 
CVM, 8.67